The owners of Carolina Bourbon Belles, a bourbon-infused bakery business in Greer, South Carolina, partnered with me to manage their social media presence, create marketing collateral, and create a new logo concept as they scaled their business from an in-home bakery selling direct to consumer to working out of an industrial kitchen and marketing to wholesale customers. This project involved creative food photography, graphic design/content creation, and marketing strategy and execution.

During the period we worked together, both direct and wholesale sales increased, as did their social media engagement and audience. Their pies were featured on the menu of a local bourbon bar, and I helped them secure a feature in TOWN Magazine. Because they used a marketing partner with so many varied skills, they were able to save time and money and focus on what they did best—baking!